We invite you to join us for a fascinating dive into the quest to introduce America to jianbing with Brian Goldberg, Founder & CEO of Mr Bing.

We will discuss Brian’s journey from an ardent consumer of jianbing as a student in Beijing, to Wall Street Trader, to New York food entrepreneuer — along with what the next chapter of Chinese food in New York (and the US) might look like.

The talk will begin promptly at 5:30 pm, followed by dinner and discussion. Mr Bing was recently featured on CNBC: “Bing Mac Attack? US Lovin’ Chinese Take on McDonald’s All-Day Breakfast”.

We invite Dinner & Conversation with Brian Goldberg, Founder & CEO, Mr Bing to discuss.


Brian Goldberg
Born and raised in New York, Brian fell in love with “jianbing” while studying in Beijing in 1998. A graduate of Columbia (MA) & Brandeis (BA) Universities, Brian is fluent in Mandarin Chinese. Prior to launching Mr.Bing – a chain of Beijing-style street crepe shops – he spent 9 years in Asian equity sales & trading (BNP Paribas, Societe Generale, Macquarie), and 3 years as TV news producer & reporter (CNBC, Channel News Asia).

Brian qualified for the 2002 Winter Olympics in the sport of “luge”, and currently competes in Masters swimming. He originally wrote the business plan for Mr Bing in 2001, while graduate student at Columbia. He lived and worked in China, Singapore, Taiwan and Hong Kong for 13 years, and currently resides in NYC.

New York – Introducing America to Jianbing with Brian Goldberg [Tuesday, June 20]
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