The 2018 FIFA World Cup takes place in Russia this summer, and although China will not be present, changes are afoot so that the same will not be said in the future. In 2016 China’s NDRC released its ‘Medium and Long-Term Development Plan of Chinese Football’ with the end goal to win the World Cup by 2050. Chinese investors are making headline investments in European Clubs and partnering with FIFA. At home, the Chinese Super League continues to grow and mature as interest in the beautiful game rises. What does football mean to people in China today? How is investment from the top trickling down to the grassroots level?
YCW Shanghai welcomes Denis Green, head of International Media and PR at Mailman Group, Cameron Wilson, founder and editor of Chinese football blog Wild East Football, and Ruofu Zhu, Sports Director at Mailman Group, to tackle these questions and more. The event will begin with a moderated panel discussion followed by an audience Q&A.