Jo Lusby is Managing Director of Penguin North Asia. She joined the company in 2005 to establish Penguin’s China operation. Today, the company employs 30 people around the region, where Penguin acquires books for English language publication, establishes local language publishing partnerships, and imports books from the US and UK. She works with authors including Mo Yan (Red Sorghum Clan, Life and Death Are Wearing Me Out ), Bi Feiyu (The Moon Opera), Paul French (Midnight in Peiking), and John Garnaut (The Rise and Fall of the House of Bo).
The book has played a central role in Chinese history, from the world’s oldest printed volume through the enlightenment of the masses in the Cultural Revolution and on to present day consumer reform. As China seeks to transform itself into an economy driven by creativity and ideas, where does the tradition of book reading and writing stand, and how will the digital revolution affect it?