Ahead of the FIFA World Cup, Young China Watchers London and S&M Agency are delighted to welcome Antoaneta Becker, Gareth Maritz and Mark Thomas for a panel discussion exploring China’s evolving role in global sport and the future of sports exports in the lead-up to the tournament.
When: 18:30-20:00, Wednesday 27 May 2026
Where: King’s Building, Strand Campus, Strand, London, WC2R 2LS
As China continues investing in sports infrastructure, grassroots participation, tourism, and consumer culture under its broader Vision 2030 ambitions, questions are emerging around how the country may shape the future of global football—not only on the pitch, but through audiences, media, marketing, and commercial influence.
Young China Watchers London and S&M Agency are bringing together leaders across sports marketing, consumer strategy, and consulting to discuss:
- China’s Vision 2030 ambitions for sport and tourism
- The role of audiences, streaming, and media rights in shaping modern football
- Sports activations and brand engagement in the Chinese market
- Whether influence in global football is increasingly defined by commercial power and consumer markets
Panelists:
- Antoaneta Becker, Director of Consumer Economy, China-Britain Business Council
- Gareth Maritz, EVP of Marketing, DAZN
- Mark Thomas, Managing Director, S2M Consulting
Moderated by Sharon Adesola David, Director at S&M Agency, with expertise spanning consumer luxury, sport, and FMCG.
Tickets are available through our Eventbrite here.